Are you deciding between Shopify and Shopify Plus?
Individuals and small businesses wishing to sell online will find Shopify's basic service to be a terrific alternative.
However, if you're a large company with millions of dollars in sales, you might prefer a more personalised experience when it comes to your eCommerce store.
That's where Shopify Plus comes in — in a nutshell, it's a more advanced Shopify.
While most of the plans and services that Shopify offers are for small and mid-sized businesses, Shopify Plus is an eCommerce solution for enterprise-level or high growth merchant companies.
It’s the most cost-effective platform for big companies and the enhanced user experience it offers has convinced plenty of big brands to leave other eCommerce platforms and migrate to Shopify Plus.
Keep reading to learn more about the differences and the benefits of Shopify Plus!
Shopify vs Shopify Plus Pricing
Generally, there are three plans with transparent pricing that fit the needs of most of their customers, depending on the scale of their business.
The lowest plan that Shopify offers covers all of the basics that a new business would need.
For just $29 a month, it's a great starting plan for those business owners that are interested in starting up their first small scale eCommerce site.
Most of the companies that use just the Shopify plan are smaller to mid-sized retailers. Some of these companies may be moving from a different platform and onboarding onto Shopify.
For $79 a month, this plan includes tons of basic features, but also offers the tools that a business may be looking for if they're interested in continuing to scale new customers.
While the pricing difference is a bit of a jump at $299 a month, the Advanced Shopify Plan is the ideal choice for a growing business that needs access to tons of advanced features.
Plus, this plan is one that'll grow with you.
On the other hand. Shopify Plus is a fully-hosted corporate eCommerce platform aimed at larger brands and higher volume businesses.
Shopify Plus adds to everything you get with the Shopify small-business platform for a minimum monthly cost of $2,000, with customized pricing that scales according to your business model and growth.
Standard Shopify, for example, provides free delivery, flat pricing, and live computed rates.
Shopify Plus users, on the other hand, have access to a shipping script that allows them to set precise prices depending on cart contents, customer tags, or minimum order value.
You can also automate order processing, inventory management, customer segmentation, product posting, add wholesale-only products and other tasks to save time.
And that's just the tip of the iceberg!
Simply said, Shopify Plus gives you more control over your online store's setup and customization. The number of features that users have access to with Shopify Plus removes all previous barriers and releases total control to the user.
Shopify Plus Benefits that Boost Your Online Store
Instead of switching to another platform, you can simply upgrade to Shopify Plus if your business grows and requires more capacity for high-volume sales, customised user experiences, or advanced operational support.
Here's a list of some of the largest features that are available with the Shopify Plus plan:
1. Unlimited Bandwidth
When it comes to bandwidth, you can think of a Shopify Plus plan like an all you can eat buffet.
Shopify Plus websites are hosted on lightning-fast servers with no restrictions on bandwidth, storage, or capacity. These systems are capable of processing more than 10,000 transactions per minute.
From the first search through checkout, your clients will always have the fastest, most error-free virtual experience possible.
For a high-volume online business, every minute of website delay can mean hundreds or even thousands of dollars in lost sales. Shopify Plus' really infinite bandwidth capacity is a significant advantage over Shopify in this regard.
You won't have to worry about any loss in revenue due to technical problems. Especially when you're spending money on ads to get orders, it's especially important that your website is able to handle huge surges in visitors and orders.
2. Sophisticated Analytics Dashboard
Users of Shopify Plus may now manage all of their stores, analytics, staff accounts, user permissions, and automation tools from a single dashboard.
But let's focus on the analytics aspect of the Shopify dashboard.
Data analytics is a vital part of eCommerce success. This user-friendly dashboard gives you a complete picture of your business, encourages collaboration, and increases automation.
Custom reports and real-time statistics are also available, which is particularly useful on important shopping days like Black Friday.
As if that weren't enough, Shopify Plus now partners with industry-leading analytics businesses such as Glew and Looker.
This allows Shopify Plus members access to professional insights and in-depth data reports, allowing them to make faster and more informed business decisions.
3. Unlimited Staff Accounts
Staff accounts are another option to consider when your compare Shopify and Shopify Plus.
Only a few limited staff accounts are allowed with the flat-rate Shopify subscriptions, which start at two on the $29 monthly plan and go up to fifteen on the $299 plan.
Shopify Plus, on the other hand, allows you to add an infinite number of staff accounts as well as other authorization options.
Unlimited user accounts can significantly increase productivity if your operations, marketing, warehousing, customer care, and web development teams all utilise Shopify.
You'll be able to provide any number of members of your team access to your online store. In addition, in your store admin, you'll have additional control over worker actions.
4. Shopify Plus Wholesale Channel
Are you looking for a platform that allows you to prioritise your wholesale customers with features like user group discounts, wholesale account management and wholesale pricing?
Shopify Plus lets you do all of this on their new wholesale channel that you can access by purchasing the Plus plan.
As your business grows, you'll undoubtedly attract wholesale customers who want to buy in bulk from you. It's also logical to assume that an enterprise-level platform will make wholesale sales easier.
The wholesale channel allows you to construct a separate, password-protected site that's an extension of your online store.
That means you can offer wholesale customers special wholesale-only products or the same products at exclusive wholesale prices. You can also provide personalised pricing lists or discount codes.
In a nutshell, Shopify Plus merchants can send invoices, track orders, use current product data and connectors, and manage both B2C and B2B enterprises from a single dashboard.
5. Shopify Flow
As your store continues to grow, it's not easy to keep up with all of the small everyday tasks that need to be completed. When you're dealing with thousands of customers, working on things such as customer status can be incredibly time-consuming.
Shopify Flow is an exclusive Shopify Plus automation tool that allows users to create and manage their own automated workflows.
It helps automate various customer-facing procedures and office processes within your business and across your apps using a simple visual builder.
It saves and executes the triggers, conditions, and actions you specify to do a variety of tasks, such as marking loyal customers, sending reorder requests, and more.
All of this is accomplished without the need for any code on your behalf!
Even better, Shopify Plus provides users with access to Launchpad, which allows website owners to automate product releases, sales events, and other campaigns.
Launchpad is a scheduling tool that lives inside your Shopify admin allowing you to schedule product visibility, Shopify Scripts, themes, flash sales, and more, with a defined start and end time.
You can now prepare your Shopify store for any event, without all the headaches.
Once the event is over, you can roll back all the changes instantly.
7. Shopify Payments
If you utilise Shopify Payments, Shopify's native payment processor, your eCommerce store will automatically modify the currency displayed for your products based on the customer's location.
This is a fantastic option for anyone looking to sell things globally. USD, GBP, EUR, CAD, AUD, NZD, JPY, HKD, and SGD are all supported currencies.
Most Shopify and Shopify Plus users choose this payment processing option because Shopify charges transaction fees if you use another payment provider, such as PayPal or your own merchant account.
Furthermore, users of Shopify Plus pay cheaper Shopify Payments rates, which are usually negotiated based on your credit card sales volume.
8. Dedicated Support and Help
Shopify is well-known for its outstanding customer service. You may get help with any problem 24 hours a day, 7 days a week via phone, email, or live chat.
This feature is further enhanced by Shopify Plus, which assigns a dedicated Launch Manager to everyone using Shopify Plus.
Instead of going to the standard help desk, you can get focused, one-on-one assistance.
You'll not only be allocated a launch manager to help you get started, but you'll also have access to the Merchant Success Program. In a nutshell, it exists for one and only one reason: To ensure the success of your eCommerce venture.
Shopify Plus Launch Managers and Merchant Success Managers have hands-on expertise of client accounts, unlike Shopify's regular support which assigns sellers to a new service representative each time.
They aren't just passive helpers, either.
Instead, they're platform partners that want to make sure you're taking advantage of all the tools available to expand your Shopify Plus store.
Finding Your Shopify Solution
There are many incredible features that Shopify has to offer its users with the base pricing plans that they offer.
However, if you're an enterprise-level business and you're looking to have a scalable solution, along with more control over your site, Shopify Plus is the perfect solution for your needs.
Starting to get attracted to the benefits of Shopify Plus?
Contact us today! We're your starting point for all of your Shopify questions and concerns.